To coincide with the launch, AleSmith Brewing Co. will host a release party featuring a keg-tapping ceremony, poster signing by drummer Bud Gaugh and Opie Ortíz, designer of the Sublime ‘sun’ logo, food trucks, live graffiti artists and music from DJ PRODUCT 1969c, who worked on Sublime’s album Robbin’ The Hood. Details at AleSmith.
About Sublime Mexican Lager
Sublime Mexican Lager is a thirst-quenching, 5.2% ABV twist on a traditional Vienna-style lager highlighted by a grainy, malt-forward sweetness and easy drinkability. It’s clean, crisp and balanced with a smooth finish.
The goal from the start was to create a beer that the band and its fans would love without compromise,” said Peter Zien, owner and CEO of AleSmith. “When you think musical pioneers Sublime, you think sun, surf, good vibes and mash-up of styles. We channeled all that and put summertime in a sixer.
Sublime manager Dave Kaplan agrees. “From our very first meeting this was obviously a perfect fit. The classic Sublime ‘sun’ logo on a beer label is a no-brainer. We just needed a world-class beer to go inside and we found it with AleSmith.”